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NURAI ISLAND
BRANDING ABU DHABI’S MALDIVES

Heading

Client: Nurai Island

Year: 2020

Industry: Hospitality

Location: UAE

Status

Delivered

What we did

Brand Strategy & Positioning

360° Brand Ecosystem

Brand Film

Brand Guidelines

Brand Identity

Custom Typography

Custom Iconography

Motion Graphics

Digital

BAREFOOT LUXURY
The partnership between RUYA and the Zaya family ignited a transformative journey for Nurai Island. Together, they aimed to redefine it as a world-class travel and leisure paradise. 
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Our comprehensive 360-degree branding endeavour yielded remarkable results, with a substantial increase in customer return rates, often in larger groups. Nurai Island has now become widely recognised as a top-tier holiday resort. Its acclaim extended globally, earning the distinguished title of "Most Incredible Private Island" by CondeNast Traveler UK. Nurai Island became a coveted destination for prestigious events, film shoots, and VIP gatherings, including luminaries like Richard Branson, Orlando Bloom, Lewis Hamilton, and Manchester City, as well as hosting product launches for esteemed brands such as BMW, Rolls Royce, and Chanel.

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CONTEXT & BACKGROUND

01.

Nurai Island is a private luxury resort surrounded by turquoise water and its stunning beauty inspired a pastel colour palette of blues and greens. Textured cotton watercolour papers ensured brand consistency, while carefully curated photography captured "barefoot luxury" and exclusive moments. 

02.

Signature typefaces, Brandon and Dear Joe, were strategically used for information and emotional appeal, creating a cohesive system across channels, from brochures to the website, embodying our philosophy of personalised art intertwined with luxury and nature.

BRAND STRATEGY & POSITIONING

Brand Main Concept

BAREFOOT LUXURY

 A destination filled with surprises and accessible via an exquisite boat ride. The island promises barefoot luxury where memorable moments are created.

brand development & ecosystem

Custom-made Wordmark Vertical Lock-up

Custom-made Wordmark Horizontal Lockup

Custom-made Wordmark over Key Art

Watercolor illustrations representing unparalleled nature

The pristine turquoise waters enveloping Nurai Island inspired a cohesive watercolor theme that flows through all brand touchpoints, creating a visual connection to the island's aquatic surroundings. This thematic consistency resonates with the island's natural beauty and sense of luxury.

Watercolor illustration in motion

Watercolor illustration in motion

Watercolor illustration in-use

Watercolor illustration in-use

 The pristine turquoise waters enveloping Nurai Island inspired a cohesive watercolor theme that flows through all brand touchpoints, creating a visual connection to the island's aquatic surroundings. This thematic consistency resonates with the island's natural beauty and sense of luxury.

Suhail Nazir, Ruya’s CEO & Chief Strategist

Brand's typography

Glyph Set

Typography allowed weights

A color palette inspired on the natural surroundings

Hotel Booklet

Umbrella for Guests

Ameties Book

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Website

Guests’ Giveaways and Mobile Website

Guests’ Giveaways

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Guests’ Giveaways Box

Business Cards

Room Collaterals

‘The Spa’ Implementations

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Brand Application on Uniforms and Room Sheets

Guest’s Giveaway

Breakfast table set up

Guests’s Chocolate Box Giveaway

Guests’s Tote Bag Giveaway

Mobile Booking Tool

"Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate."

Name Surname, CEO Nurai Island

ON-SITE PHOTOSHOOT

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In collaboration with the Photographer Antonio Saba

RUYA formed a creative alliance with the renowned Italian photographer Antonio Saba, whose illustrious career encompasses global photography. Our collaboration aimed to capture the multifaceted visual beauty and essence of Nurai Island's luxury hospitality, including its architecture, lifestyle, and natural surroundings.

WAYFINDING & SIGNAGE

Custom-made Pictograms

Custom-made Pictograms

Wayfinding

Room Cleaning Sign

Wayfinding

RESTAURANTS, FOOD
& BEVERAGE SUB-BRANDS

The Restaurants: Frangipani

RUYA crafted the brand identity for Frangipani, a Nurai Island restaurant offering diverse culinary experiences. Our efforts aimed to capture the essence of this culinary haven, inviting guests to embark on a remarkable journey of flavors, textures, and cultures in a captivating setting.

Branded Cluttery

Frangipani Restaurant Sub-Brand

Frangipani brand In-use

Frangipani brand In-use

Frangipani Restaurant

Frangipani Restaurant Illustrations

SALES CENTER EXPERIENCE

Sales Center Experience Room - Developed by AV&C, New York

Interactive Screen

Interactive Screens

Interactive Screen

Interactive Screen

Sales Center Room

Destination
The Emirates
Luxury Real Estate
Piramal Mahalaxmi
Corporate
Osus