THE EMIRATES BRANDING A NATION

Heading

Client: Emirates Nation Brand

Year: 2020

Industry: Destinatio

Location: UAE

Status

Completed

Awards

Transform Awards

SBD

What we did

Brand Strategy & Positioning

360° Brand Ecosystem

Brand Film

Brand Guidelines

Brand Launch

Brand Identity

Custom Typography

Custom Iconography

Motion Graphics

Digital

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Request More Information

In the loving memory of our nation's father & founder
Sheikh Zayed Bin Sultan Al Nahyan

CONTEXT & BACKGROUND

On November 2, 2019, the UAE launched a national project to design and create the UAE Nation Brand logo that represents the country to the world. Through highlighting the distinctive features of the Emirates, the Nation Brand aims to share the country’s journey of development and progress as an inspiring success story.
49 Emirati artists and innovators, seven from each emirate, gathered to create a logo of the UAE Nation Brand. Painters, sculptors, authors, researchers and graphic designers came together in “The Inspiring 49” workshop. It generated multiple designs, among which three logos were shortlisted.
People across the world were invited to vote for one of the shortlisted logos through the official website and social media accounts, drewing over 10.6 million votes in two weeks.Ruya were committed to refine the winner symbol, create a wordmark, and develop a comprehensive brand ecosystem.

BRAND STRATEGY & POSITIONING

Brand Main Concept

IMPOSSIBLE IS Possible,
Make it Happen

Since the formation of the union, the UAE has been driven by the unwavering certainty that will power and efficient management will build a prosperous and bright future for the nation. The Emirates has since led an unstoppable development journey of boundless aspirations and ambitions on a land where the word "impossible" does not exist.

The brand was positioned in the intersection of roots and cultures and future and innovation. Imagery, concepts, and messaging were created using these pillars as a constant reference.
The key aspects of a Nation Brand were considered in the brand strategy and Positioning.
The UAE Nation Brand tells the story of our union, our unity, our future and of a country that is firmly making its mark across the world. Our goal for the new brand is to enhance the Emirates’ global reputation, in which we invested thousands of teams throughout 48 years of constant work.
Sh. Mohammed Bin Rashid Al Maktoum

INTERESTED IN OUR SERVICES & WORK PROCESS?
GET IN TOUCH WITH ONE OF OUR BRAND MANAGERS TO DISCUSS YOUR PROJECT

LET’S TALK ABOUT YOUR PROJECT